Hi guys,
I was hoping we could start a discussion on the ethics of subliminal messages.
In the 1950s, an advertising expert named James Vicary, started testing subliminal advertising in movie theaters. He inserted subliminal frames containing the words, "EAT POPCORN" and "DRINK COKE" within the reels of film. During the movie, the subliminal messages went by so fast that the unsuspecting audience didn't consciously see the words, but their subconscious minds perceived the suggestions. As a result, Coke sales jumped 18.1% and popcorn sales skyrocketed by 57.7%.
Here is just an example of the effectiveness of subliminal messages. Do you think using subliminal messages is ethical?
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Hi chriswise1,
I feel that the use of subliminal messages is very unethical. If marketers were allowed to use subliminal messages there would be a people buying everything. In addition, using subliminal messages physically influences the subconsciouses and "forces" the individual to buy the product. This is in contrast to that of the individual judging by the advertisement.
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